The return of FENTY x Puma is hinted at by Puma.

On Wednesday, sportswear company Puma revealed a fresh partnership with singer Rihanna, extending the billionaire's lucrative lingerie and beauty empire into new markets.In 2014, when she joined the company as creative director, Rihanna began working with Puma, according to Vogue. She launched exclusive ready-to-wear and sneaker lines during her time there, in addition to organizing several fashion shows. In 2017, the same year she debuted her cosmetics line Fenty Beauty, she worked with the company for the last time. Rihanna also introduced Savage X Fenty, an inclusive underwear and clothing line, in addition to the makeup line, which also features the recently released Fenty Skin. She became a billionaire in 2021, largely as a result of the success of her two businesses. Through LVMH, Rihanna debuted her Fenty Fashion line of high-end clothing in 2019. In 2021, the brand was suspended.
During this time she took a hiatus from music, and did not release any new songs until 2022, which she did for the Black Panther: Wakanda Forever soundtrack. The superstar, who recently headlined the Super Bowl halftime show, said she is working on new music, and hopes to release a new album this year. She had a child with boyfriend A$AP Rocky in May, and revealed during her halftime show that she is pregnant with her second.